FRIDAY, 23 AUGUST 2013
CUL DE SAC–“The only constant is change. By nature we fear it, but we must welcome it and embrace it.” This is the first message Dr. Steven Martina, CEO of Guardian Group (formerly known as Fatum), and Managing Director Diego Fränkel of Guardian Group Aruba, Bonaire and St. Maarten want to impart regarding the new brand name of the insurance company.
The changeover in St. Maarten was marked on Thursday afternoon with a cocktail reception at the Fatum office on A.J.C. Brouwers Road. Clients, brokers and other invited guests were given an overview of the Guardian Group and its portfolio.
With the name change, a familiar brand to the people of these islands disappears. In turn, they will receive something beautiful in return: an internationally strong brand that will put the insurer as well as the island on the map like never before, offering new possibilities to the insurance company both within and outside the Dutch Kingdom.
“After being a solid name in the Dutch Caribbean for 107 years, it is time to focus on the future and meet new challenges; it is time to strive for more international success,” a press release from the company stated. “To achieve this, an internationally powerful name is needed. With one vision, one mission, and one name – a strong brand that opens doors abroad – Guardian Group is ready for the future.”
The brand name Guardian Group is a well-known name in the Caribbean market and fits the new vision for the future. With this strong brand value, the insurance company formerly known as Fatum can grow easier on an international scale, the release noted.
“A bigger opportunity than ever to grow is handed to the insurer, which it has grasped with both hands. A good example of this is seen in The Netherlands. Within three years the Dutch office has grown to a company with 50 employees and a solid position in the Dutch market.”
The name change, however, is not just an advantage for the insurance company. The islands of St. Maarten, Saba and St. Eustatius also benefit. Guardian Group as a strong Caribbean player and well-known name in business circles, is of great added value to the business position of these islands, and will thus help increase the international growth potential of our islands, the company said.
Clients of Guardian Group will hardly notice the changes, apart from a few externals. Everything St. Maarten, Saba and Saba have grown used to regarding Fatum will stay the same, the company assured. “The organisation and its morals and values, service, products, and all other customer-related matters will not change. The reason behind the name change is, as stated before, to be able to realise the international aspirations within as well as outside the Dutch Kingdom.”
“While the customers can rely on the same way of doing business, the international market will welcome a new player. The name change will mark the start of a new path. We will move forward and it is thrilling, motivating, and inspiring.”
Source: The Daily Herald, St. Maarten